10 Brands Do Their Best To Metaverse Fashion Week

The first Metaverse Fashion Week in Decentraland kicks off today, where luxury brands will be looking to connect with younger audiences and test their appetite for Decentraland virtual fashion for younger audiences. A mix of vintage luxury fashion and local digital brands will showcase their long-awaited wearable collections, digital spaces and groundbreaking revitalizations during Metaverse Fashion Week.

Luxury fashion houses such as Elie Saab, Hugo Boss, Dolce and Gabbana, Etro, Dundas, Garrett Leight, Roberto Cavalli, Paco Rabanne and Faith Connexion Hugo Boss will present their collection. Several iconic brands will debut on Web3 including Dolce & Gabbana, Etro, Elie Saab, Imitation of Christ, Dundas, Nicholas Kirkwood, FaithTribe, Chufy, Monnier Freres, Franck Muller, Gary McQueen and Guo Pei. Popular Web3 digital brands such as DeadFellaz, The Sevens, 8SIAN, Fang Gang and The Mortiverse will also attend. 

More than 50 leading brands will participate in the first fashion show in the Metaverse. In the past, there were only digital fashion shows, but the first Metaverse Fashion Week was one of the most high-profile attempts to bring major brands together around or within the concept of the Metaverse, a virtual world where people can interact, work and Shopping virtual worlds where people can interact, work and shop. At Decentralands Metaverse Fashion Week, a number of international brands visited the virtual world during the four-day event, which included fashion shows, panel discussions, shopping opportunities, and even a party. 

Luxury fashion brands and small startups are using the inaugural Metaverse Fashion Week to host fashion shows and open stores in a virtual world called Decentraland, selling physical goods delivered in the real world and digital goods accompanied by non-fungible tokens, as it is known of digital assets. .like NFTs. This coincidence between the immersive digital realm and fashion goes one step further in Decentraland, a browser-based 3D virtual world that hosts major multi-day fashion events. 

This digital fashion week shows how a large-scale, multi-day event can work in the metaverse, as well as an increase in the number of retailers and brands looking to take advantage of the opportunities offered by platforms like Decentraland. For three days, from March 24 to 27, Decentraland will host Metaverse Fashion Week (MVFW22), which will bring together a group of brands, artists and designers, artificial intelligence and robots, luxury wearables and captivating catwalks. More than 70 participating brands, artists and designers, equipped with artificial intelligence and robots, luxury goods, physical goods and immersive experiences, come together to be part of MVFW22, a landmark event in the global fashion industry. 

Selfridges, Bulova, Tommy Hilfiger, Dolce & Gabbana, Etro, Forever 21, DKNY and Estee Lauder were among the mega-brands that took part in Decentralands Metaverse Fashion Week. More than 60 brands will take part in the events, including GM (General Motors) showcasing their latest electric vehicles, Tommy Hilfiger, DKNY, DRESSX, Estee Lauder, Karl Lagerfeld and Alexander McQueen. The Decentralands Metaverse Fashion Week attracted the attention of a wide variety of brands and creatives, including Etro, Dundas, Dolce & Gabbana and Estee Lauder. Brands such as Estee Lauder, Tommy Hilfiger, Dolce & Gabbana and Forever 21 attend the virtual fashion event. 

Participating brands have paired virtual fashion pioneers like DressX and Auroboros with real-life houses and brands including Dolce & Gabbana, Tommy Hilfiger, Elie Saab, Nicholas Kirkwood, Perry Ellis, Imitation of Christ, Estee Lauder, Etro, Hogan, Dundas . and others. Acurated capsule of the brand's latest styles was showcased at the final show and in store via UNXD. The final show was hosted by fashion brand Dundas World, who also showcased a range of their digital clothing at their pop-up store in the Luxury Fashion district. Forever 21 will host a party in their virtual store after the Decentraland fashion show. 

Inspired by the brand's fashion designs, Forever 21s 3D virtual garments will be featured in brand presentations designed in collaboration with the Forever 21 team and Metaverse Group's virtual architects. Users will be able to inject #1 Signature Serum. 1 Little Brown Bottle Brand unlocks the Metaverse Fashion Week Digital Badge or Confirmation Deal, and earns an NFT wearable that gives your avatar a glowing serum-inspired aura. Fashion brand Tommy Hilfiger presented its Spring 2022 collection virtually at MVFW and opened a digital store where visitors can purchase hashtag-related NFTs. Pop culture fashion pioneer Tommy Hilfiger, whose brand has appeared in the Metaverse in Animal Crossing and Roblox, created a digital retail platform at Metaverse Fashion Week and hosted a live "fireside chat" to talk about the future of space, here During which Tommy Hilfiger spoke with futuristic technologist Cathy Hackle, president of MVFW, and Justin Banon, co-founder of the Boson Protocol Metaverse trading platform. 

Many of these brands sit somewhere between digital artists and Web3 creators, reflecting the ethos of Metaverse Fashion Week, which aims to support an open and decentralized world of creativity and fashion that embraces everyone from big names to new innovators. The first edition kicked off with the opening of Selfridges Decentraland headquarters, followed by a four-day fashion show, brand events, interactive events and a series of shopping featuring avatars, NFTs and artistic wearables across multiple digital stores Chance. and more. Brands including Forever 21, DKNY and EstA(c), as well as Lauder, have kicked off Thursday and continued through Sunday in a virtual world called Decentraland and a virtual world called Decentraland for the inaugural Metaverse Fashion Week. The fashion industry was one of the first to embrace the virtual world, as opportunities for digital and virtual fashion came from major league designers (think Gucci, Ralph Lauren, Balenciaga - you get the idea). 

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